What to do right before your WVBS

  • Check your location – make sure it matches your wishes
  • Setup Time: at least one hour before and after the Sale


After the Bake Sale

  • Be gracious, appreciative guests. Leave the place spic and span and you’ll get invited again next year.
  • If you have leftovers (and maybe even if you don’t), consider making goodie bags and giving them away for free.
  • Don’t forget to thank people: your hosts, volunteers, and bakers.


Attracting Attention

Before you set everything up for your Vegan Bake Sale, it’s good to know what attracts people the most:

  • Large colorful banner
  • Serving trays and artfully arranged items
  • Labels on foods 
  • Signs with directions (e.g., “Bake Sale” with an arrow pointing to the event). If allowed, you can use chalk to write “This way to the Bake Sale” on the nearby sidewalks
  • A plate of samples
  • Goodie bags with colorful ribbons
  • Donation jar

Hopefully, this goes without saying, but…customer service and politeness make a huge difference, especially since we are representing veganism and our charity. Smile and say “thank you.” If you make a mistake, offer a sincere apology, and maybe throw in some free merchandise to help set things right.

All these tips and tricks may help attract and maintain customers’ interest and generate sales!


Keeping Things Clean

  • It’s good form to wear latex gloves and/or use tongs. Some health codes may require this.
  • Periodically wipe the table. Crumbs and other stuff may accumulate over time.
  • Bring a container of cruelty-free hand sanitizer.
  • Have napkins handy for customers.
  • If you have enough personnel, have different people to handle money the food.
  • Here is a Checklist of all the things you need for a successful Vegan Bake Sale!


Going the Extra Mile

  • Try offering a bag of treats. If you have lots of small cookies, place as many as will fit comfortably into bags, package them cutely, and sell the bags of cookies for, say, $10. You could sell different sizes of “cookie bags” for different prices. This way, customers can fill a bag with all the baked goods they like for a fixed price.
  • Attach recipes to the items you’re selling.
  • Print labels with your group name, logo, and/or web site, and add something like “cruelty-free.” Put them on the wrappers and/or take-away boxes for your baked goods.
  • Offer bottled water, non-dairy milk, or some other refreshing beverage.
  • If there’s no seating in the vicinity, and you’ve got the space, bring a few chairs so customers who want to eat right away can sit down.
  • Mark down prices if you have unsold inventory and there’s only  half an hour left.
  • If possible, arrange for one or two people to answer questions about eggs, dairy, vegan food, and related topics that frequently come up during vegan Bake Sales.
  • Ask visitors to your Bake Sale how they found out about the event. This may help your marketing in the future.
  • Consider giving away a prize to one or more lucky customers through a raffle or similar system. A vegan cookbook signed by the author makes for a nice prize, but the possibilities are endless. You’ll need to record entrants’ contact info (email or phone number) and decide how to get the prize to the winner.


Taking Photos or Videos

  • Take pictures of the event: people surveying the food; customers biting into cupcakes; volunteers serving slices of pie; crowds at the table; conversations off to the side. Give viewers of a sense of the excitement and community at the Bake Sale. You can ask people whether they mind if their picture is taken, and let them know where they can find your online photo album.
  • Try to get some close-ups of ornately decorated, colorful, interestingly shaped, or intricately constructed items.
  • Get at least one shot of the table right at the start of the Bake Sale when everything is set up beautifully.
  • By taking pictures throughout the Bake Sale, you’ll get a good variety of people and times of day (if outdoors) in your photo collection.
  • If possible, get a group photo of everyone helping out. This can be helpful in pitching future events and will provide you with a nice keepsake.

A video record of the Bake Sale can include pre- and and post-Bake Sale interviews, as well as interviews with volunteers and customers during the event.

Be part of an event that will publicize the many benefits of an animal-free diet!


Our easy four-step plan for you:

Plan  I  Prepare  I   Hold  I  Follow-Up